Barcelona has become one of the main destinations of the world in business tourism. Their attractiveness as a city and the quality of their equipment has made it one of the favorite places for congresses, conventions and incentives. Currently, it isn’t surprising that most important multinationals choose Barcelona. In fact, a recent study reveals that more than 62% of corporate meetings held in Barcelona in 2012 came from the international market.
The main Barcelona MICE market is concentrated in Europe and especially in the UK. It is for this reason that Mas de Sant Lleí will participate in the 2013 UK Roadshow organized by the Barcelona Convention Bureau, an organization to which we are associated for several years. The event, taking place in London and Leeds on 7 and 8 May, will be vital for Mas de Sant Lleí’s professional team, so we will reach first-hand information about needs of the UK market to adapt products and services based on their requirements and, thus, encourage new commercial initiatives designed to attract international customers.